Observation Of Langfang Economic And Trade Fair: How Can Cross-border E-commerce Empower Industries To Go Global?
Observation of Langfang Economic and Trade Fair: How can cross-border e-commerce empower industries to go global?

You can purchase high-quality products from various countries in the mobile mall. After placing an order, you can receive the goods in about three days. All of our products are shipped directly from the bonded zone under the supervision of the customs department. "At the 2025 China Langfang International Economic and Trade Fair (hereinafter referred to as" Langfang Fair "), in front of a cross-border e-commerce booth in Langfang, marketing manager Liu Nana was introducing a German washing and care product to customers.
At the Langfang Economic and Trade Fair this time, Liu Nana brought a variety of excellent products from overseas, such as beauty and skincare products, alcoholic beverages, and snacks. Many customers ask why the product is so discounted because all cross-border products in our store are 'zero tariff' products, "said Liu Nana. After customers place an order, they can also check the order information through the" Zhangshanghaiguan "mini program, which gives them more peace of mind about the product.
On June 16th, at the exhibition and display event of the 2025 China Langfang International Economic and Trade Fair, the staff at the Capra handmade textile art booth in Spain organized the exhibits. Photo by Zhai Yujia, reporter from China News Service
At the Langfang Economic and Trade Fair, the Statistics and Analysis Department of the General Administration of Customs released data showing that the scale of China's cross-border e-commerce exports will reach 2.15 trillion yuan in 2024, a year-on-year increase of 16.9%, and the scale of cross-border e-commerce will reach a new historical high.
How cross-border e-commerce can empower industries to go global has also become a hot topic at the Langfang Economic and Trade Fair.
From the past 'cross-border' to today's' going global ', although it may seem like a change in words, it is essentially a combination of abilities. "Li Jinling, President of Guangdong Zhuozhi Cross border E-commerce Supply Chain Service Co., Ltd., believes that true going global requires going deep into overseas markets, understanding the habits and culture of local users, and achieving true brand going global, service going global, and supply chain going global.
In the view of Xing Jingfeng, Executive Vice President of Kejie Group under Shenzhou Digital Holdings Co., Ltd., the "going global" boom of Qianfan's competition has injected new momentum into China's trade. But at the same time, we should also recognize the pain points in the industry, such as the high labor costs and operational pressure faced by overseas warehouses, and the increased risk of goods being detained due to insufficient digitization in customs clearance.
The key to solving these problems lies in the hands of digitalization, "said Xing Jingfeng. For example, in e-commerce promotion activities, whether it is China's" Double 11 "or overseas" Black Friday, "these are huge challenges for e-commerce enterprises. High order elasticity and high concurrency require timely and accurate responses from the supply chain." In the future, cross-border trade competition will no longer be a traffic war, but a "second response" war of the supply chain
On June 17th, at the exhibition and display event of the 2025 China Langfang International Economic and Trade Fair, visitors watched the working process of the robot palletizer. Photo by Zhai Yujia, reporter from China News Service
In the view of Zhang Wei, President of the China Association for Trade in Services, Hebei Province is a strong manufacturing province with a good foundation in logistics industry. By 2024, Hebei Province will have trade partners with up to 243 countries and regions. If traditional advantageous industries are combined with more digital technologies, it may have greater potential to "go global".
The development of technology has played a crucial role in the development of cross-border e-commerce, and we also see that China is in a very advantageous position in this regard, "said Carolina Quintana, Director General of the Asia Pacific region of the World Trade Points Federation (WTPF). Cross border trust issues constrain the development of small and medium-sized enterprises in the e-commerce field. Therefore, WTPF has launched the World Trade Enterprise Certification Digital Service Platform (E-TRADE ID) based on blockchain technology, providing authoritative certification protection for international trade qualifications and authorizations, which is equivalent to giving enterprises an" electronic business card ".
By attending the Langfang Economic and Trade Fair this time, I have gained an understanding of the trade relations between different countries and China. I also hope to meet more partners here and explore future cooperation opportunities together, "said Carolina Quintana.

