Focusing On Two-way Cross-border Cooperation, The 4th Western Cross Border E-commerce Expo Kicked Off in Chengdu
Focusing on two-way cross-border cooperation, the 4th Western Cross border E-commerce Expo kicked off in Chengdu
At 10am on May 9th, the Chengdu Century City New International Convention and Exhibition Center was crowded with people. In the exhibition area of Chengdu Cross border E-commerce Comprehensive Pilot Zone, products such as drones, textiles, flight simulation training equipment, and intelligent cycling devices are attracting the attention of the public; On the other hand, the Import Commodity Theme Pavilion showcases selected brands from countries such as France, Germany, and Belgium; The forum held simultaneously on site analyzed the current development status of the industry, attracting customers to stop and listen.
This is the site of the 4th Western Cross border E-commerce Expo, guided by the Department of Commerce of Sichuan Province, supported by the Chengdu Municipal Bureau of Commerce, and jointly organized by the Chengdu Cross border E-commerce Association and the Sichuan Provincial Supplier Chamber of Commerce.
The conference will last for 3 days, with the theme of "Land, Sea, and Domestic Linkage, East West Mutual Aid". The exhibition area is nearly 20000 square meters, gathering more than 300 exhibitors from around the world to draw a blueprint for cross-border ecological development and discuss global market expansion.
The "Made in Sichuan" brand's overseas expansion and the two-way interaction of global high-quality products entering Sichuan
It is reported that this expo will set up seven exhibition areas and two forum areas: Cross border E-commerce Comprehensive Pilot Zone, Cross border E-commerce Platform, Featured Overseas Industrial Belt, Cross border E-commerce Comprehensive Services, Cross border E-commerce Imported Commodity Theme Pavilion, Sichuan Foreign Trade Excellent Products, Cross border E-commerce Talent Services.
Kapoklog Logistics saw at the scene that, continuing the characteristics of previous years, eight cross-border e-commerce comprehensive pilot areas in Sichuan Province (Chengdu, Deyang, Meishan, Mianyang, Luzhou, Nanchong, Yibin, Dazhou) of this cross expo were unveiled, presenting the industrial achievements in each comprehensive pilot area. More than 10 provinces and cities, including Zigong, Ziyang, Yunnan, Zhejiang, and Chongqing, also organized delegations to participate in the expo, demonstrating the new trend of regional cross-border e-commerce development with the layout of characteristic industries.
The "Made in Chengdu" product became a highlight on site. At the Rainbow Electrical Exhibition Area in Chengdu, it is crowded with merchants from all over the world. This time we bring our company's main products, including winter heating supplies such as electric blankets and heating pads, as well as summer mosquito repellent series products. These products have been upgraded and fine tuned to meet the needs of overseas markets, making them more in line with the usage habits and scenarios of overseas users, "said Zhang Xu, the overseas operations manager of Caihong Electric.
At present, Rainbow Electric has been exported to the United States, Europe and other places, and will expand to countries and regions such as Japan, South Korea and Southeast Asia in the future. Zhang Xu said, "I hope more international consumers can see that there is a company in Chengdu, Sichuan, China that uses a heating wire to generate heat and shine globally
In the exhibition area of Huidu Fashion Industry Park, various women's shoes covered the ground. The reporter learned that the Huidu Fashion Industry Park project has gathered more than 1000 upstream and downstream enterprises in the footwear industry, building a women's shoe industry complex that integrates design and research and development, e-commerce live streaming, cross-border e-commerce, foreign trade, high-end customization, headquarters center, brand marketing, raw material supply, and logistics services in addition to production and manufacturing.
Liu Qing, the person in charge of the foreign trade comprehensive service station of Huidu Fashion Industrial Park, told the reporter that the products of the industrial park are mainly sold to Europe, America, Russia and other countries and regions. This cross expo has brought high-quality products from four enterprises in the park to participate in the exhibition, hoping to further explore the markets of countries co built along the "the Belt and Road" and Southeast Asia.
At the same time, the cross-border e-commerce import ecosystem is building an immersive global consumption scene, integrating cultural elements from various countries in the form of national pavilions to create an immersive panoramic experience, showcasing selected brands from France, Germany, Belgium, Portugal, the Netherlands, Italy, Georgia and other countries, covering categories such as maternal and child products, beauty and skincare, food and beverage, daily health products, etc., accompanied by interactive links such as imported product tasting, beauty experience area, red wine tasting, etc., to meet consumers' more diversified and high-quality purchasing needs.
The "Global Collaborative Sichuan Cross border E-commerce City (Prefecture) Empowerment Action" is the key activity of the opening ceremony. At the scene, 11 cities including Chengdu, Deyang, Meishan, Ziyang, Mianyang, Nanchong, Dazhou, Zigong, Yibin, Luzhou, and Guang'an were selected as the first batch of empowered cities for on-site promotion. The action will focus on promoting the large-scale development of industrial agglomeration, building well-known overseas brands, innovating local cross-border e-commerce models, improving service systems, strengthening skills training and talent cultivation, comprehensively enhancing the development effectiveness of cross-border e-commerce in various cities (prefectures), and helping "Made in Sichuan" accelerate its entry into the world stage.
Amazon will closely cooperate with various cities and prefectures in Sichuan Province, focusing on local characteristic industrial belts and leading enterprises. Through the deep integration of 'cross-border e-commerce+industrial belts' and the transformation and cultivation of key enterprises, we will empower the development of cross-border e-commerce, "said Fang Wei, Director of Global Store Area Strategic Expansion at Amazon. Accelerate the global layout of the 'Sichuan Brand' brand through comprehensive means. "
Gong Guanghui, Deputy Director of the Chengdu Municipal Bureau of Commerce, said, "This year, we will collaborate with major platforms such as Amazon to focus on six 'Cross border E-commerce+Industrial Belt' special activities in the Chengdu metropolitan area's characteristic industrial belts, including automotive and motorcycle parts, medical equipment, and engineering building materials. We will provide precise resource docking and policy support for enterprises, empowering 'Made in Sichuan' to go global
Kapoklog Logistics learned that the exhibition will hold more than 10 forum activities at the same time, decode the global layout and ecological construction of cross-border e-commerce, and have a forward-looking insight into the growth path of new business types, including the cross-border e-commerce industry promotion and Chengdu products going to sea activities in the Eastern New Area of Chengdu, the Amazon empowerment plan for Sichuan cross-border e-commerce - Chengdu special event, etc. During the exhibition, Sichuan Foreign Trade Excellent Product Production and Sales Matchmaking Conference, Cross border E-commerce Talent Exchange and Matchmaking Activities will also be held to tap into the potential of the domestic market, expand domestic sales channels, and build a precise docking and empowerment platform between schools and enterprises.
