Exploring Diversified Markets And Promoting Cross-border E-commerce To Boost The Import And Export Of Goods in Shantou, China
Exploring diversified markets and promoting cross-border e-commerce to boost the import and export of goods in Shantou, China
Currently, the underwear and home clothing categories are experiencing booming cross-border opportunities in emerging markets. In response to the complex and ever-changing international trade environment, and to assist local enterprises in expanding diversified markets, the Shantou Underwear and Home Furnishings Industry Belt Cross border Product Selection and Sales Conference was successfully held on the afternoon of May 22, attracting nearly a hundred cross-border sellers to come to Shantou for procurement and exchange.
Million level sellers connect to promote the import and export of goods in Shantou, China
Underwear and home clothing are the growth and traffic categories in major cross-border e-commerce markets. In the product selection area of the procurement and sales fair, more than 20 source factories from Shantou and surrounding areas with strong production strength and high-quality product resources have gathered to participate in the exhibition. Over 800 new and popular products have participated in the docking, covering categories such as underwear, underwear, home clothing, tank tops, sports yoga, etc.
Many cross-border sellers, such as those with over 10 million US dollars in sales, over 800 daily orders, and listed company brands, are attracted by the dazzling array of products and engage in face-to-face communication with enterprises to efficiently connect and explore popular categories, styles, and fabric preferences and demands in different countries' markets. The atmosphere on site is lively!
Focusing on emerging markets and interpreting global opportunities
A signing ceremony was also held at the event site, where Hugo Cross border, Shantou Textile and Clothing Industry Association, and Shantou E-commerce Industry Association jointly signed a strategic cooperation agreement to leverage their resource advantages in the future, build a production and sales linkage and exchange cooperation platform, and achieve mutual benefit and win-win cooperation intentions.
Representatives from internationally renowned cross-border e-commerce platforms such as Amazon, Ozon, Coupang, etc. focused on emerging markets such as Russia, Africa, Europe, Japan, and South Korea on site, providing in-depth analysis of global trends and market opportunities in the underwear and home clothing categories for enterprises. The platform will also provide green entry channels for industrial belt enterprises, helping them quickly expand into overseas markets.
On site factory visits and exchanges showcase the hard power of the industrial belt
On May 23rd, the organizer also organized cross-border sellers to visit the Shantou Textile and Clothing Industry Belt for a study tour, conducting on-site inspections of intelligent production workshops and product exhibition halls, showcasing the design and research and development capabilities, rapid response capabilities, and advanced manufacturing level of Shantou's textile and clothing supply chain, further promoting deep cooperation between supply and demand sides, and jointly developing products that meet market demand.
Recently, the Shantou Textile and Clothing Industry Association has carried out a large number of enterprise visits and research work. Based on previous research, it was found that most traditional foreign trade enterprises have not yet established a presence in the domestic market and other channel markets, and are not familiar with the analysis of new channel markets, resulting in a lack of talent for e-commerce platform operations. After the integration and preparation of multiple resources, the Shantou Textile and Clothing Industry Association, together with multiple platforms, accurately invited experienced cross-border buyers with strong procurement demand to connect with industrial belt enterprises. While achieving precise matching between order demand and production capacity, 1v1 docking assistance was formed to cultivate the cross-border e-commerce business capabilities of enterprises.
Shantou Textile and Garment Industry Association said that recently it has cooperated with the city's e-commerce industry association with major domestic and cross-border platforms, and has successively held activities such as the Small Red Book Selection Matchmaking Conference, Amazon Seller Salon, and SHEIN Industry Belt Merchant Matchmaking Conference, and actively promoted enterprises to settle in the Jingdong Export to Domestic Sales Zone. This event is the last activity of the association to assist enterprises in coping with this round of tariff trade war, and also the first activity of this year to promote enterprises to explore diversified markets. In the future, the association will continue to build an efficient docking platform and will soon launch an independent website operated by the association to help enterprises cope with international market challenges, seize emerging markets, and find broad market space.
