2025 Guangzhou Cross Border E-commerce Trade Fair (Cross Border Supply Chain Expo)

Apr 03, 2025

2025 Guangzhou Cross border E-commerce Trade Fair (Cross border Supply Chain Expo)

**Exhibition Name * *: 2025 China (Guangzhou) Cross border E-commerce Trade Fair
**Exhibition time * *: August 15-17, 2025
**Venue: China International Import and Export Fair Exhibition Hall, Guangzhou
**Guiding agencies: Guangdong Provincial Department of Commerce, Guangzhou Municipal People's Government
**Host: China International Trade Center Group Co., Ltd
**Exhibition Theme * *: New Momentum of Foreign Trade · Digital New Future

Exhibition Overview
The 2025 Guangzhou Cross border E-commerce Trade Fair will grandly kick off from August 15th to 17th at the China Import and Export Commodity Trading Exhibition Center. This exhibition aims to build a bridge between Chinese manufacturing and global consumption, gather high-quality resources in the cross-border e-commerce ecosystem, and create a national level business docking platform. As the organizer of the Canton Fair, we have deeply participated in the integration of resources from the foreign trade, cross-border e-commerce, and exhibition industries, serving the development of global trade and helping enterprises explore vast international markets. The exhibition not only provides efficient transaction matching services, but also integrates diversified platforms and full industry chain services, forming a unique competitive advantage that sets it apart from similar exhibitions.

With the theme of "New Momentum of Foreign Trade · Digital New Future", the exhibition is positioned as a national level brand and platform for cross-border e-commerce, serving the innovative development of foreign trade. It is committed to optimizing high-quality suppliers, cross-border e-commerce buyers, and platform resources, upgrading high-end forums and activities, and creating a benchmark event for China's cross-border e-commerce industry.

Core advantages of the exhibition

1. Top sellers gather: Guangdong Province has the highest number of cross-border sellers in the country; Gathering cross-border sales, TK influencers, and international buyers for business connections;

2. * * Explosive Product Matrix Gathering * *: Inviting representatives of supply chain enterprises from 21 comprehensive pilot zones in Guangdong Province and other comprehensive pilot zones across the country to participate in the exhibition, achieving one-stop cross-border product selection;

3. * * Multi platform convergence * *: Amazon ecosystem zone, emerging platform zone, and over 40 popular cross-border e-commerce platforms participating in the exhibition;

4. * * Smart Forum Navigation * *: Amazon's annual trend release, analysis and release of explosive product data on various platforms, cross-border operation optimization theme forum, etc.

Target purchaser group
Domestic and foreign trade companies, overseas procurement representatives stationed in China, domestic e-commerce practitioners planning to transform into cross-border, cross-border e-commerce sellers (including platform sellers and independent website sellers), overseas importers, supply chain integration agencies, government/business association procurement representatives, and cross-border e-commerce platform direct procurement centers (such as Amazon direct sales).

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Scope of exhibits and exhibition area planning

1. * * Supplier Exhibition Area * *:
• Household daily consumer goods
3C Electronics and Healthy Living
• Gifts, stationery, and beauty products
Shoes, clothing, textiles, bags, sports, outdoor activities
Toys, mother, baby, pet supplies, and comprehensive food
• Comprehensive food exhibition area for alcoholic beverages, ingredients, baked goods, coffee, tea drinks, etc
Furniture, building materials, gardening hardware, lighting fixtures, automotive and motorcycle accessories

2. Cross border e-commerce comprehensive service provider exhibition area:
Cross border e-commerce platforms
• Information consultation, logistics and warehousing
• Operations management system, payment platform
Digital marketing, insurance finance and taxation
Financial investment and talent cultivation
Cross border trade service agencies, industrial design

3. * * Theme Exhibition Area of China Cross border E-commerce Comprehensive Pilot Zone * *:
Cross border E-commerce Comprehensive Pilot Zone
Cross border e-commerce industrial park
• Industrial incubation base