The 2025 Zhejiang Cross Border E-commerce Service Season Kicks Off in Jiaxing
The 2025 Zhejiang Cross border E-commerce Service Season kicks off in Jiaxing
On the morning of April 2nd, the launch ceremony of the "Zhejiang Cross Global Brand Going Global 2025 Zhejiang Cross border E-commerce Service Season" event and Jiaxing Cross border E-commerce Resource Matchmaking Meeting, hosted by the Zhejiang Provincial Department of Commerce and the Jiaxing Municipal People's Government, and organized by the Zhejiang E-commerce Promotion Center, Jiaxing Municipal Bureau of Commerce, and the Xiuzhou District People's Government of Jiaxing City, were held at the Jiaxing International Convention and Exhibition Center.
This event is the first high-level cross-border e-commerce service docking event in the province since early 2025, with a total exhibition area of 8000 square meters. The service season series of activities aims to link various service resources of cross-border e-commerce, accelerate the transition of Zhejiang enterprises from "product going global" to "brand going global" through "policy support+resource matching+case sharing".
At the launch ceremony, multiple government enterprise collaborations were signed on site. There are more than 200 e-commerce enterprises in our park. Taking advantage of the cooperation between Pinghu City and Shenzhen Cross border E-commerce Association, the park plans to use cross-border e-commerce as a new breakthrough point this year to develop a cross-border e-commerce industry belt covering industries such as luggage, clothing, strollers, outdoor products, etc., striving to have more than 100 cross-border e-commerce enterprises settled by the end of the year, "said Tao Li, the person in charge of Jiaxing Pinghu International E-commerce Industrial Park.
The event also set up a display area for the construction achievements of the province's cross-border e-commerce comprehensive pilot zone, a product selection docking area for industrial belts, a Jiaxing Airport Cross border Home Experience Hall, as well as six types of service resource docking areas for cross-border platforms, industrial parks, product operations, talent docking, cross-border finance, and cross-border logistics, with over 150 service providers of various types. Among them, the Jiaxing Airport Cross border Home Experience Hall gathers various products from Jiaxing cross-border e-commerce enterprises, attracting the attention of on-site exhibitors.
Entering the exhibition booth of Honghe's "Sweater Pie" platform, the person in charge Gu Ninglu is sharing cross-border e-commerce experience with business personnel. As a global one-stop cross-border procurement platform for sweaters created by the Honghe Town government, state-owned enterprises, and chambers of commerce, "Sweat Pie" adopts the cross-border e-commerce "9710" model to provide one-stop digital trade services for sweater enterprises, including design, production, quality inspection, logistics, and customs declaration. We are vigorously developing AI technology and have already achieved services such as AI model shooting, AI videos, AI shows, etc. Gu Ninglu hopes to find more high-quality service providers through this matchmaking event and achieve more integration between AI technology and the sweater industry.
Developing cross-border e-commerce is an important way to promote stable and high-quality foreign trade, and to facilitate high-level opening up to the outside world. Jiaxing will further enhance the development level of cross-border e-commerce, optimize cross-border e-commerce service guarantees, amplify the driving effect of cross-border e-commerce, and promote high-quality development through high-level opening up to the outside world.

