Shenzhen Kapoklog Logistics explains how offline physical stores can transform into cross-border e-commerce bonded imports?
Shenzhen Kapoklog Logistics explains how offline physical stores can transform into cross-border e-commerce bonded imports?
Nowadays, physical stores are affected by factors such as online e-commerce, the pandemic, and the economic environment, making it increasingly difficult for most offline physical stores to do business. Many brand physical stores are seeking transformation breakthroughs, hoping to do new retail business online and offline;
At the same time, domestic consumers have an increasing demand for cross-border imported goods, and with policy support, cross-border e-commerce has become one of the channels for imports. The 1210 bonded import stocking model has natural advantages and has attracted more and more attention from traditional enterprises.
Traditional pharmacies, cosmetics stores, mother and baby chain stores, and even traditional e-commerce are all leveraging the cross-border e-commerce model of imports to achieve the business transformation of "digitalization and global shopping". In order to adapt to this trend, more and more chain stores are beginning to transform into imported cross-border e-commerce.
What are the advantages of transforming offline physical stores into imported cross-border e-commerce?
1. Changes in online shopping demand
Online shopping has become a mainstream habit now. With the advent of the Internet+era, consumers are more inclined to purchase goods on online stores and enjoy convenient and diverse shopping experiences.
Transforming into cross-border e-commerce for imports can meet consumers' online shopping needs, while also expanding sales channels and enhancing market competitiveness.
2. The advantage of low cost and high profit
Traditional physical stores have higher operating costs, including rent, labor, inventory management, etc.
Transforming into cross-border e-commerce for imports can save on labor costs, logistics costs, and intermediate costs, resulting in higher profits. Cross border e-commerce imports are not restricted by geography, making imports more convenient and benefiting the most promising markets, expanding national business.
3. The advantages of integrating "online+offline" resources
The transformation of physical stores into imported cross-border e-commerce has the resource advantages of offline physical stores and the economies of scale of online e-commerce. Integrating "online+offline" to achieve online and offline interaction and common development.
For example, offline stores provide cross-border product display, on-site experience, fast customs clearance, fast delivery and other services, and then guide consumers to complete purchases online, achieving collaborative development between online and offline, and increasing sales revenue.
4. Adapt to the trend of new consumption upgrading
The upgrading of consumer demand is driving the transformation of chain physical stores into imported cross-border e-commerce. Modern consumers are more concerned about the quality, characteristics, and personalized customization services of products.
Import cross-border e-commerce can provide consumers with a richer and more diverse selection of high-quality global products to meet their personalized needs. By expanding overseas procurement channels, we bring unique global products and brands to meet consumers' pursuit of individuality, quality, and innovation.
5. Improvement of technical support
In recent years, the continuous improvement of logistics, payment, e-commerce platforms, warehousing and distribution, customs clearance and other systems has provided favorable conditions for chain stores to transform into import cross-border e-commerce. Enabling overseas products to quickly reach consumers' hands, solving the original time and space limitations.
6. In summary, the transformation of chain stores into imported cross-border e-commerce is an inevitable trend to adapt to changes in market demand. Based on low cost, high profit, resource integration, adaptation to consumer upgrades, and technological support, transformation can bring new business opportunities and development space to chain stores.
In the future, transforming imported cross-border e-commerce will become an important development direction for physical chain stores.
What are the problems that need to be solved in the transformation of physical stores into imported cross-border e-commerce?
1. Cross border e-commerce qualifications/customs filing
2. Policy process for importing cross-border e-commerce
3. Compliant distribution of imported cross-border goods
Docking with bonded warehouses, customs, and achieving the collision of three orders
4. Overseas procurement resources, logistics, and customs clearance
How to manage multiple stores in a unified manner? Reconciliation and settlement?
6. Cross border mall/cross-border mini program construction and other issues
Kapoklog Logistics overseas tax warehouse can be settled or assisted in handling the whole process, provide bonded warehouse, international logistics, customs declaration and clearance, and customs three order collision, and provide one-stop cross-border supply chain services for shipment, to ensure the landing of import cross-border projects.
Advantages of transforming physical stores into imported cross-border e-commerce
1. Utilize existing resources
Store network: Use offline stores as experience centers, pick-up points, or after-sales service centers to enhance consumer trust.
Supply chain foundation: If there is experience with imported goods, supplier relationships can be reused; If not, a cross-border supply chain needs to be established.
Membership system: Import existing membership data into online platforms to achieve precise marketing.
2. Differentiated positioning
Focus on segmented markets (such as mother and baby, beauty, and health products), or utilize regional advantages (such as areas with concentrated bonded warehouses).
Key qualifications for offline physical stores to transform into imported cross-border e-commerce
1. Compliance and Qualification Preparation
Registering cross-border qualifications: applying for cross-border e-commerce enterprise registration (customs registration) and electronic port certification.
Tax compliance: Understand cross-border modes such as 1210 (bonded stocking) and 9610 (direct mail), and choose the appropriate customs clearance method.
Brand authorization: Ensure the legitimate authorization of imported goods to avoid infringement risks.
2. Supply chain restructuring
Overseas direct procurement: cooperate with overseas brand owners or first tier agents to reduce intermediate links.
Bonded Warehouse Cooperation: Cooperate with domestic bonded warehouses (such as Guangzhou, Ningbo, Shenzhen) to reduce logistics costs and improve efficiency.
Inventory management: Adopting the "bonded warehouse+offline small quantity spot" model to reduce capital occupation.
3. Online channel construction
Platform selection:
Join mature cross-border platforms such as Tmall Global and JD International to quickly reach traffic.
Self built mini program or app (suitable for chain stores with strong membership base), supporting online ordering and store self pickup.
Technical tool: ERP system interfaces with cross-border customs declaration interfaces (such as Chinese electronic ports).
4. Online offline integration (O2O)
Store drainage: Set up a cross-border product display area in the store, scan the code to purchase online (in compliance, the "cross-border O2O experience store" mode can be used).
Pre warehouse function: Use some stores as community delivery points to shorten the last mile delivery time.
5. Marketing and traffic acquisition
Private domain operation: Maintain old customers through enterprise WeChat and community, and push cross-border product information.
Live streaming sales: Collaborate with overseas brand partners for live streaming to enhance product authenticity and endorsement.
Policy dividend: Utilize the "Cross border E-commerce Comprehensive Pilot Zone" policy (such as tax-free quotas and simplified customs clearance).
Case reference:
Watsons Global Shopping: Offline stores are guided to online cross-border platforms, and membership points are universal.
Suning International: Utilizing offline stores for cross-border product experience, placing orders online and shipping from bonded warehouses.
Shenzhen Kapoklog Logistics is a cross-border e-commerce retail import private domain service expert that provides bonded warehousing, international logistics, and import customs clearance services. We offer mature bonded warehousing, international logistics, customs clearance, cross-border e-commerce ERP systems, and one-stop shipping services.
